Performance Marketing Team Leader
We’re looking for a creative self-starter, who has strong domain experience in performance marketing to develop and execute comprehensive, multi-channel strategies driving acquisition and retention campaigns to meet business goals. the right candidate will be a data-driven marketer with strength in paid acquisition marketing, particularly in Native, Facebook and Google. Ideally, you will also have experience with customer re-engagement efforts and email marketing.
You should have an eye for optimizing creatives and various ad types. You must be comfortable launching and optimizing campaigns at scale, effectively handling the day-to-day execution across various channels to drive new customers, retain existing customers, and hit ROI goals.
- Manage a growing team of Media Buyers as a part of our Media department
- Execute campaigns and promotions in paid channels
- Drive weekly, monthly, quarterly optimization tactics that consistently improve each digital channel’s ROI without losing sight of growth
- Collaborate with other marketing teams to test, measure, and scale campaigns
- Partner with internal creative team, directing creative asset needs from kickoff through execution. Guide creative direction around marketing ads (photo, video, copy) to drive performance in campaigns
- Manage marketing budget for assigned areas of accountability, Oversee budget allocation, execution of authorized plans, and final reconciliation
- 1+ years’ experience as a Team Leader in online companies
- At least 3 years’ experience as a B2B campaign manager
- BA/BSC degree
- Deep analytical abilities – High proficiency in MS Excel